Christian Siriano is blending self care and skin care for his upcoming collaboration with Olay.
The clothing designer, who celebrates 15 years of his eponymous brand this year, has joined Olay as chief drop officer for a limited time to co-develop a three-product collection of “self care items” launching Nov. 14.
Though full collection details will not be revealed until Nov. 1, Siriano shared the line is inspired by Olay’s recently launched Super Serum, which retails for $34.99 and harnesses low-pH niacinamide to improve skin texture.
“The Super Serum bottle is beautiful — it has this pink, iridescent tone, and all the pieces in the collection are pretty, ethereal, romantic — but still kind of bold and powerful,” said Siriano, who first dabbled in beauty last year, giving BeautyBio’s GloFacial tool a limited-edition gunmetal finish.
Said Lindsey Morahan, North America communications director at Olay: “These are items you can use while you’re doing your skin care at home to feel a little bit extra special.”
Olay has looked to Stanley, Orolay, and Warner Bros. as recent collaborators, and aims with this collection to offer “attainable luxury to everyone,” said Stephanie Headley, P&G’s senior vice president and brand franchise leader of Olay and North America Skincare.
“We wanted to partner with someone who would offer a special perspective — Christian does just that, plus he reaches people who may not currently have Olay on their radar,” she said.
And being someone who strives to help others feel good about themselves through his designs, Siriano saw the collaboration as a natural extension of his mission.
“Especially with launching this around the holidays, which, yes, are a time of gift-giving and family and friends, we want to emphasize taking that little break and time for yourself, and making sure you’re doing all the things that you love — your skin care regimen, your workout routine, whatever it is,” Siriano said.