New data from Ethos Aesthetics & Wellness reveals New York is the most beauty-obsessed state in terms of Google searches, drawing an average of 3,620 beauty-related searches per 100,000 residents each month.
New York also has the highest search levels for 79 beauty-related terms, including “vegan makeup,” “lip gloss,” “best blush” and “face oils.” Colorado and California take the second and third spots, respectively, while Mississippi, which draws just 1,729 monthly beauty-related Google searches per 100,000 people, ranks in last place among the 50 states.
Here, the top 10 states by average monthly beauty-related Google searches per 100,000 residents, plus some of their most common beauty inquiries.
- New York: 3,620
- Key terms: “vegan makeup,” “lip gloss,” “best blush,” “face oils”
- Colorado: 3,482
- California: 3,454
- New Jersey: 3,292
- Virginia: 3,207
- Nevada: 3,198
- “color corrector makeup”
- Utah: 3,089
- “best long hairstyles for men,” “best false eyelashes”
- Hawaii: 3,071
- Maryland: 3,058
- Oregon: 3,049
- “best skin exfoliator,” “face SPF moisturizer”
