Tory Burch is expanding her fragrance assortment.
The designer, who serves as executive chairman and chief creative officer of her namesake brand, is introducing a new format to her range of scents. Called the Essence of Dreams Layering Oils, the range will debut in Tory Burch stores and online, in addition to Nordstrom, on Friday. Each of the three fragrances is priced at $60.
The launch comes one year after Burch introduced the Essence of Dreams fragrance collection, the brand’s inaugural perfumes with fragrance licensee Shiseido. “We created layering oils to give people a new way to think about fragrance. I wanted to capture the purest form of vetiver, sandalwood and rose. They are luxurious and beautiful to wear alone, or layered to enhance another scent you love,” Burch said in an email.
The three oils are designed to either be layered or worn alone. Essence of Rose blends Bulgarian rose, upcycled rose water, bergamot, a morning dew accord and musks; Essence of Vetiver contains notes of Madagascan vetiver, ambrette absolute, bergamot, black pepper and coriander seeds; Essence of Sandalwood combines Australian sandalwood, balsamic and cedar notes.
Those notes are each suspended in a blend of avocado oil, vitamin E and olive oil, and housed in Malin Ericson-designed bottles.
“I have definitely seen a shift in the way people approach fragrance. It isn’t about wearing the same one for years, it’s about experimenting with different scents based on your mood,” Burch continued.
