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Home » Enhypen Drove Milan Fashion Week Social Engagement, Alaïa Is Taking Over a Flea Market

Enhypen Drove Milan Fashion Week Social Engagement, Alaïa Is Taking Over a Flea Market

by News Desk

PRETTY IN PINK: Lucy Hale was pretty in a pink so bright it went way beyond Barbie.

The “Riverdale” star has been making the rounds of the fashion weeks for the first time due to a break in her schedule, and hit up the Giambattista Valli show Friday.

Lucy Hale attends the Giambattista Valli spring show.

Getty Images

The pink high-neck and long-sleeve gown was a bit of an experiment for Hale. “I’m a gal who doesn’t wear a ton of color. I typically go for neutrals and blacks,” she said of her everyday style.

The monochrome magenta-to-fuchsia ensemble packed a neon punch.

“I don’t think I’ve ever worn this color before and definitely not with matching tights and shoes and earrings. It’s definitely making a statement, but you know, we’re just taking a risk,” she said.

Hale adjusted her chandelier earrings — which were more like gobstopper gems — while keeping perfect posture to carry the weight. “They are beautiful, but they are as heavy as they look. But I feel like I’ve got pretty sturdy lobes, so I think I’ll be OK,” she joked. “They’re only made to wear for short periods of time.”

She has been taking in the fashion weeks of Milan and Paris while taking a break from work due to the ongoing SAG-AFTRA actors’ strike. “Hopefully we’ll be seeing some movement soon, fingers crossed,” she said.

In the meantime, the creative spark still burns and she’s been working on other projects.

“There have been some creative ventures I’ve been able to work on that are more like passion projects. I have been keeping really busy,” she said.

Could any of those projects be in fashion? She remained mysterious, but said that she has become more secure in her style and hinted that she is working on something special at the design end of things.

If Hale were to give any creative direction on a line, it would be smart, sophisticated basics. “I am very into menswear and blazers. Pieces you can mix and match and really staple pieces,” she said. “I love a broad shoulder and a cinched waist and anything retro and ’70s.”

“I go for things that can work from coast to coast or anywhere in the world,” she added. Even in a Paris Fashion Week suitcase.

Hale was seated with Madison Bailey. The two chatted in their seats and gamely posed for photos with fans. Lena Mahfouf made a typically late entrance just as the show was about to start. After the show she turned Place Vendôme into her personal runway, walking up and down for fans to shoot video even as perplexed tourists asked her name. — RHONDA RICHFORD

FINE ART: Alaïa is headed to the Saint Ouen flea market for a three-day takeover with the campaign for Pieter Mulier’s summer-fall 2023 collection for the house.

Specifically, it has set up its campaign imagery within the alleys of the Paul Bert Serpette market, pitched as the largest antique market in the world and a regular hangout for art lovers, collectors and wanderers from Paris and abroad keen to soak up its unique ambience when its opens over each weekend.

Alaïa’s activation at the Marché Paul Bert Serpette.

Courtesy of Alaïa

Brand founder Azzedine Alaïa was an avid art collector who regularly visited the “Puces,” as the market, which opened in 1946, and its surrounding areas are known.

Current designer Mulier shares that passion for collecting art and design pieces, as witnessed during his most recent show for the house, for which he welcomed guests into his Antwerp penthouse home, filled with ceramics and contemporary artworks.

Before him, Tunisian-born Alaïa also staged his shows at his home in the Marais, but was celebrated almost as much for his entertaining, when he would personally cook for his guests, as for the collections themselves.

As such, an appropriate part of the current activation, which began Thursday and extends to Monday, is a specially concocted dish inspired by Alaïa’s roots by chef Alcidia Vulbeau of the Bonne Aventure restaurant, one of the market’s popular eateries. — ALEX WYNNE

ON THE GO: Louis Vuitton’s latest ad campaign for its women’s collection is set to break in print publications on Sunday. Images from the campaign feature brand ambassadors Deepika Padukone, Elaine Zhong, HoYeon Jung and Léa Seydoux out and about in Paris, the city’s key sights in the background, wearing designs from the label’s fall 2023 collection.

With images shot by Ethan James Green and a movie by Quentin Saunier, the campaign is intended to channel a sense of adventure, with the house’s accessories playing a starring role.

An image from the Louis Vuitton fall 2023 women’s ad campaign.

Courtesy of Louis Vuitton / Ethan James Green

In particular, the recently relaunched GO-14 bag is seen in a gray version slung across Jung’s shoulder as she poses on a bicycle on the Pont Alexandre III, the Seine in the background, or with Deepika Padukone on the roof of the Palais Galliera with the Eiffel Tower as the backdrop, her multicolored purse echoing the latticework of the edifice behind her.

A tribute to Vuitton’s master trunk-makers, reprising the cross-hatched “malletage” technique used inside the lids of its luggage, the GO-14 evokes one of women’s artistic director Nicolas Ghesquière’s first creations for Vuitton back in 2014. It was reissued earlier this year, featuring on the runway alongside the label’s fall 2023 collection in Paris in March, again in its first pre-fall catwalk show, staged in April in Seoul, and has been spotted sported by a number of celebrities in recent weeks.

Seydoux and Zhong, meanwhile, showcase a house classic, the Capucines bag, a tribute to Vuitton’s first boutique, which opened in 1854 on the Rue Neuve-des-Capucines. — A.W.

CELEB POWER: Prada, Gucci, Versace and Fendi were among the top-ranked brands on social media during Milan Fashion Week, according to data from marketing agencies, Launchmetrics and WeArisma.

However, the big numbers came in from the celebrities at the shows. South Korean boy band Enhypen generated $7 million in media impact value, followed by Pia Wurtzbach with $3.4 million, Win Metawin O. with $2.9 million, Pruk Panich with $2.4 million and Halle Bailey at $1.7 million.

The top brand post was by Boss, featuring the stars at their show including Lee Minho, Demi Lovato, Suho, Sonam Kapoor and Suki Waterhouse.

WeArisma reported that Emma Chamberlain’s post for the Gucci show coined $9.4 million in MIV.

Pia Wurtzbach at Moschino

Stephane Feugere/WWD

Actor Liza Soberano’s carousel of images of her Prada outfit on Instagram generated more than $671,000 and Naomi Campbell’s red carpet outfit at Fendi generated $221,000.

On TikTok, Marina Munoz and Culted’s take on the Avavav generated an engagement rate of more than 3,162 percent.

Heart Evangelista, Madeleine White, Silvia Bussade Braz, Charli D’amelio and Luisa Fernanda W. were the top five influencers during Milan Fashion Week, according to Launchmetrics.

Over at London Fashion Week, Burberry was the winner when it came to crunching the numbers.

In the 48 hours since the data was collected by Launchmetrics, London Fashion Week as a whole generated $66.5 million in MIV, with social channels coming in at $44.8 million and online at $21.7 million. — HIKMAT MOHAMMED

NEW SPACE: Fendi has opened a new boutique at Phipps Plaza Mall in Atlanta. The 3,853-square-foot space offers women’s and men’s ready-to-wear collections, accessories, leather goods and shoes.

In a nod to the Roman roots of the house, the facade is a contemporary reinterpretation of iconic elements such as arches and marble alternated with bright and transparent glass windows that reveal the inside of the boutique.

A view of the Fendi boutique.

Courtesy image.

The boutique is conceived as a cross gender space where the womenswear and menswear are presented within the same space but featured in different materials and colors. Powder rose and ivory tones are evident in the women’s area, while green and camel tones are highlighted in the men’s area.

Accessories at the new Fendi store.

Courtesy of Fendi

Upon entering guests are welcomed by an open space alternated by a focus wall made of handmade textured glass panels reminiscent of water flowing; each piece of glass is an example of craftsmanship. Leather goods and accessories are displayed through champagne metal shelves in niches in stainless steel and champagne metal, while rtw is shown on a sequence of champagne metal tubular structures. Black panels in plaster present Fendi’s pequin vertical striped motif.

Handbags and footwear on display.

Courtesy of Fendi

The private client room includes a Pakistano Green Onyx marble floor that continues to an area where exotic leather goods are displayed. There is a Fendi Casa sitting area with a plush carpet. — LISA LOCKWOOD

Seating area at the new Fendi store in Phipps Plaza in Atlanta.

Courtesy of Fendi

INSPIRATION STRIKES: The Sil, an e-commerce platform for independent designers, has partnered with The Beverly Hills Hotel for a capsule to honor the hotel’s original owner, Margaret J. Anderson.

“From what I have read about her life, Margaret J. Anderson was a real boss,” founder Natalie Bloomingdale told WWD. “In 1910, when it was rare for women to work outside of the home, she was building an iconic property — one that is near and dear to my heart.”

The Sil’s own branding was inspired by Bloomingdale’s time spent at its power lunch hot spot, the Polo Lounge, she added. (Her husband is James Bloomingdale, grandson of Alfred and Betsy of the department store dynasty.)

“[Margaret] was a shrewd businesswoman, negotiating ownership of not only the hotel but also the land it occupied and a non-compete clause, blocking the construction of any competing hotel in Beverly Hills for the next 13 years,” she went on. “This capsule is our way of acknowledging Margaret and the example she set for future generations of female entrepreneurs.”

The capsule includes a sequin halter dress by Keehn Deutch.

Courtesy of The Sil

The Sil features works by creators made exclusively for the site. “We march to the beat of our own drum and let the creative talents we feature speak for themselves with the exclusives they create for us,” Bloomingdale said. For this project, she tapped six of its female-run brands to develop pieces that pay homage to Anderson.

The look book features the hotel’s famed pink and green backdrop, showcasing standouts that include a $1,725 sequin halter dress by Keehn Deutch — a line by Fruzsina Keehn and Alison Deutch — and $1,095 “Margaret Dress” by Autumn Adeigbo, with jacquard fabric and a palm leaf motif. Both are made-to-order.

“Margaret’s great-grandson was part of the team that selected the final capsule contributions,” Bloomingdale said.

The collection is available on and at The Beverly Hills Hotel gift shop. — RYMA CHIKHOUNE

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