In an industry that is all about tomorrow, Brora is marking its 30th anniversary with a future spin.
The cashmere specialist’s founder and creative director Victoria Stapleton peered into the archives to select a favorite style from each year based on her preferences, as well as those of consumers and the company’s design team. Rather than reissue originals or let loose replicas, she reimagined the standouts for a 2023 collection.
For example, Brora’s 2012 silk cotton waterfall dress has been updated by featuring the print in cobalt and fuchsia versus its original pastel hues. Another retooling can be seen in the brand’s signature cotton and jersey wave knit, which dates back to the ’90s. It has been refreshed in a mohair version. The idea is to illustrate how changing the cut and color of a well-loved garment can transform its look and feel, a company spokeswoman said.
To relay a more of-the-moment image, Brora enlisted Georgia May Jagger to model the heritage collection. (She is 31, but close enough.) Like the clothes that she wears, the fair-haired model’s mother Jerry Hall is a loyal Brora customer. Hall has received Brora gifts each year from her mother and has subsequently returned the favor.
While the Brora team knew that Hall was a customer, they didn’t learn that Jagger was one too until the shoot. The Brora spokeswoman explained, “Georgia said that when she was old enough, she took such pleasure in being able to afford to repay her mother’s kindness and buy her mother Brora items, too,” adding that she spoke of wanting to emulate her mother’s style as a child.
Her latest modeling gig is a first for both parties. Jagger also recently appeared in Burberry’s latest campaign.
Brora has a reputation for its quality, with more than 50 processes needed to make a cashmere sweater, including several steps that require the human touch. Big on natural fibers, the company offers a good amount of its styles in Scottish cashmere, organic cotton, wool and linen. Brora is committed to working with craftspeople and artisans to create designs that are meant to last over time, while preserving traditional skills.
The retail prices for the 30-piece anniversary collection range from 79 pounds for a pair of cashmere wrist warmers to 449 pounds for a cashmere cardigan. There are also non-knitted options like an embroidered skirt, a silk star printed skirt and a cross-weave linen dress. The assortment is available online and can be found in the company’s nine freestanding stores including London ones on Sloane Square and on Marylebone High Street. It is also being sold in Brora’s boutiques in Bath, Edinburgh and New York’s Madison Avenue.