RUN HIS WAY: Simon Porte Jacquemus, who spent the weekend hanging out with pal Dua Lipa, has hit the week running by teasing his upcoming collaboration with Nike on Instagram on Monday.
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the 1990s,” the French designer said in a statement.
Porte Jacquemus said he imagined “a world where outdoor pursuits and court sports co-mingle within a new, integrated aesthetic” for this collaboration, which spans apparel and footwear along with “a variety of hallmark Nike designs with unisex footwear and accessories.” The items will drop on his brand’s e-commerce on June 28 and will be rolled out globally across Nike’s retail network throughout the summer.
“Having this imagery in mind, we designed women’s athleticwear with sensuous details and neutral colors, along with my own interpretation of the Humara — my favorite Nike shoe. It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” he continued.
No further details on the designs have been revealed but Jarrett Reynolds, vice president of catalyst apparel design at Nike, stated the collaboration had involved “[drawing] from vintage ACG inspiration, the interweaving of Nike Dri-Fit fabric, and [considering] footwear like the Humara, to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus.”
The Nike x Jacquemus collection, described as redefining summer ready-to-wear as “comfortable anywhere, anytime,” comes as Whitney Malkiel, vice president and general manager of Nike Global Women’s, told WWD in an interview on the brand’s 50th anniversary that it would continue to experiment with collaborations as consumers continue to look for comfort and versatility in the post-pandemic world.
“Women are still loving the idea of comfort and versatility. What we’re seeing them do is start to mix it up with something more tailored and structured as they head back into the world and back to work. We’re excited to play into that as we move forward,” she said.
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