Superplastic is expanding its relationship with Tommy Hilfiger.
Last year, the designer partnered with the art toy creation company on a virtual fashion show livestreamed on Roblox. The show featured some of Superplastic’s most popular characters including Janky, Guggimon and Dayzee, who walked the runway wearing the Tommy x Richard Quinn collection as part of its Tommy Play space.
And now, Hilfiger’s Tommy Jeans collection is being featured in a video created by Superplastic to commemorate 50 years of hip-hop. The video for “Big Bad” by the animated duo, Ghost Kidz, which drops Friday, features characters wearing pieces from the collection.
At the same time, Ghost Kidz is launching a limited-edition capsule with Tommy Jeans celebrating reworked styles from the 1990s. Highlights include a crewneck ($119), long-sleeve shirt ($69.50) and a T-shirt ($59.50) made from 50 percent organic cotton and featuring the Tommy flag along with the Ghost Kidz logo. In the video, the duo wears the collection while being chased through New York City by a magical giant squid who transforms into the rap artist Armani Caesar, who is also featured in the song.
Ghost Kidz debuted in July at the Rolling Loud Music Festival in Miami with a stage takeover and improvised performance before headliner Lil Uzi Vert’s final set. Since then, Ghost Kidz, which consists of Filth-E & Lil’ Ill, and has garnered a fan base on TikTok thanks to their first collaboration with rapper Vince Staples.
“The Tommy Hilfiger team is insanely amazing,” said Superplastic’s chief development officer Ioana Banu. “They’re always pushing the envelope, so it’s no surprise they teamed up with Ghost Kidz and their wonderful musical madness.”
The capsule drops Friday at 10 a.m. EST. It will be sold online at the Superplastic e-commerce site and its store at 15 Prince Street in New York.